What is doubleclick.net, and why is it significant?
DoubleClick is a Google service that enables sophisticated user tracking to deliver increasingly personalized ads tailored to the user's preferences and browsing behavior.
Due to its function in advanced profiling, cookies of this nature should be blocked to ensure compliance with GDPR and Cookie Law regulations.
But how is the Doubleclick cookie installed? What scripts call this cookie?
The procedure to disable Doubleclick calls is very simple and is done directly from the Google Analytics admin panel, however, you need to know what settings to go and change, and most importantly to know that it is these settings that allow Doubleclick to install its tracking cookie.
So let's see in 3 simple steps how to disable the installation of the Doubleclick cookie:
1. Sign in to Google Analytics.
2. Go to Administrator -> Property settings -> Data collection and modification-> Data collection
3. Now all that's left is to disable consent for ad personalization.
Do you use Google Signals ?
In this case, you just need to include this line in the Analytics code that you incorporate into your theme:
gtag('set', 'allow_google_signals', false);Before gtag('config', 'G-xxxxxxxx');
Disabling these options, in conjunction with Google Analytics' advanced privacy setting (you can refer to our dedicated Google Analytics guide), allows you to improve your compliance profile with regard to the data sent to Google's servers.
