ATTENTION: UPDATE JULY 2022
As of late, the Italian Garante has made a ruling against the utilization of Analytics, citing concerns regarding the transfer of user data to the United States. To ensure compliance, if you wish to continue employing Google Analytics on your website, you must:
- Ensure that Google Analytics 4 is installed.
- Obtain explicit user consent, as Google Analytics no longer falls under the category of technical cookies.
- Implement a "data proxification" mechanism to transmit anonymized data to Google's servers.
In response to these requirements, we have developed My Agile Pixel: the ultimate solution for overcoming Analytics blocks.
Visit our site and discover how to seamlessly integrate Google Analytics with My Agile Pixel, enabling its continued use on your website.
Google Analytics enables you to gather statistical data on user behavior on your website. The cookies installed by Google Analytics are considered "technical" cookies, exempt from user approval. However, it's still necessary to declare their use to comply with the cookie law.
In this article, we'll explore how to install Google Analytics Classic on your WordPress site using the MyAgilePrivacy plugin.
Part 1 - locating the code for Google Analytics Classic
As a first step, locate the code to install Analytics on the site.
It will look something like this below:
An important note:
In your code there may not be the line
ga('set', 'anonymizeIp', true);
This indication allows Google to Anonymize users' IPs.
Be sure to insert this line, if it is not already present, within your code, immediately before:
ga('send', 'pageview');
Important: Make sure the "Data collection for advertising features" options are turned off. Click here and find out how to do it in 3 easy steps.
Part 2 - Locating the Cookie for Google Analytics on the MyAgilePrivacy Cookie List
In your WordPress website admin, navigate to: MyAgilePrivacy -> Cookie List from the left menu.
Here, you'll find the list of cookies imported upon plugin installation. Initially, they'll all be in a draft state.
Your task is to publish only the cookies relevant to your website.
On this screen you will see a series of columns:
- Cookie Name: the name of the Cookie
- Is Necessary: indicates whether or not the cookie is essential to site navigation. If rejecting the cookie makes the site unusable, then it is essential. You will find this information pre-filled in the cookie details.
- Auto Update: indicates whether the cookie reference text (which we will see in a moment) remains automatically updated or not. If the setting is on "yes," we will automatically take care of updating the cookie reference texts to keep everything up to date according to GDPR regulations.
- Tails: initially this column is empty. It shows you a preview of the code that is associated with each cookie. Just as we are about to do now with Analytics.
To install Google Analytics, search the list for the one with the title "Google Analytics (Google Inc.)" and click on it.
The detail page contains pre-filled informational text and 2 blank fields where the code can be entered.
The pre-filled text is visible in the cookie policy, and it is that information that is automatically updated to be up-to-date and compliant when the "Allow Automatic Update" setting is set to "yes."
Immediately below the text, you will find the option to select the "Type of Installation" (Javascript and Noscript, or Raw).
Leave "Javascript-noscript code" selected, and you will see 2 fields immediately after:
- Javascript Activation Code - where to enter the main code for Facebook Pixel
- NoScript code - where to enter any NoScript code
Part 3 - Entering the Analytics Code
Now all you have left to do is to enter the Google Analytics code, identified at the beginning, within the two fields, according to the directions in the image below.
To do this correctly remember that you must enter the code WITHOUT the opening and closing tags <script> and </script >.
This type of code does not involve noscript.
Remember to save and publish the Cookie by pressing the blue "Publish" button in the upper right corner.
Part 4 - verification of correct operation
To verify if you have correctly installed the Analytics code on your website, you can use the tools provided by Google Analytics or reach out to us for further assistance.Upon loading any page on your website, you'll notice that Google Analytics will function regardless of the consents expressed by the user.
This is because, as mentioned earlier, the cookies installed by Google Analytics are considered technical cookies and are therefore integral to the site's operation.
