Just as Prometheus brought fire to mankind, AI offers us unimaginable knowledge and the opportunity to transform every sector. However, there is a shadow in this promise of progress: the misuse of AI could have devastating consequences. Sophisticated scams, fuelled by advanced chatbots capable of simulating human dialogue, are on the rise. Deep fakes make […]
Cookie Banner: An Essential Element for Consent Management In today's digital age, websites increasingly rely on the collection and use of data to create personalised experiences and advertising. This approach has raised growing privacy concerns, prompting the introduction of stringent regulations to safeguard user data. In this context, the cookie banner emerges as a crucial […]
Recently, the Court of Justice of the European Union issued a ruling that directly impacts the Transparency & Consent Framework (TCF) of IAB Europe. Here's what changes and how our team is working to ensure compliance and protect users' privacy choices. The New Directives On March 7, 2024, the Court of Justice of the European […]
Consent Mode version 2: Currently, it's one of the most discussed topics among those involved in the world of the web and web analysis. Webmasters, website owners, web marketers, and digital consultants—many have recently had to grapple with this new requirement, including us, as we support Consent Mode within My Agile Privacy. Is it mandatory […]
What is Consent Mode v2 and why is it being introduced as a requirement? Google's Consent Mode v2 marks a pivotal moment in digital privacy and user data governance. Introduced at the close of 2023 and made mandatory by March 2024, this version represents both a technological leap forward and a direct response to evolving […]
In recent times, European Data Protection Authorities have intensified scrutiny on website owners, particularly regarding cookie banners and widespread non-compliance. Recent is the case of the Spanish Guarantor, which, in Order EXP202211953 of November 2023, sanctions, for a sum of 12 thousand euros, behavior deemed unfair for the use of so-called "dark patterns," lack of […]
Introduction In an era increasingly dominated by digitalization, the imperative of user privacy and effective data management has assumed unprecedented significance. However, amidst this heightened awareness, a plethora of misconceptions, urban myths, and misinformation have also proliferated. In this article, we endeavor to scrutinize two pivotal and contentious topics of contemporary discourse: the Cookie Consent […]
In Part 1 of this tutorial, which you can find here, we began to introduce the potential you can exploit with Google Analytics 4. Briefly, you have the ability to enhance your web analysis and marketing campaigns, through the creation of user segments, which you can in turn create by exploiting custom properties. In Part […]
In Part 1 of this tutorial, which you can find here, we began to introduce the potential you can exploit with Google Analytics 4. Briefly, you have the ability to enhance your web analysis and marketing campaigns, through the creation of user segments, which you can in turn create by exploiting custom properties. Starting with […]
If you have a website, or are involved in Web Analytics, you will often have wondered how best to track visitor behavior, and how to find recurring patterns, to enhance your actions, whether on the site itself(usability, text, and copywriting), or in your marketing processes. Google Analytics 4 can help you with this, which is […]
